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Urban Alley Brewery
Industry
Alcoholic Beverage
Project type
Branding, Packaging, Brand Guidelines, Signage, Collateral
One of those projects that just hits different — especially seeing the brand still thriving today. The logo was designed to feel like a metal hanging sign you'd stumble across down a tucked-away Melbourne laneway.
Original packaging leaned into the brewery's Docklands roots, with a drop pin marking the exact location of the brewpub and a simplified Melbourne map as a design signature. Every new product could echo the same vibe but draw inspiration from different places around the world.
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