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Luv-a-Duck
Industry
Poultry
Project Type
Branding, Packaging, Signage, Collateral, Campaign
Logo refresh
A 20-year-old logo that needed a refresh, not a reinvention. The simplified design introduced an updated duck illustration alongside refined, less cartoonish typography — keeping the heritage intact while bringing it in line with new packaging. The owners needed time to embrace the change, given its connection to the late founder. It appeared across all packaging and communications for over 6 years.
Dux Kitchen
A full brand, signage and livery package for the Luv-a-Duck kitchen. The showroom was getting an architectural facelift, so everything else needed to come along for the ride — new kitchen brand, updated signage, gift cards, bags and branded goods. Dux Kitchen now has its own identity, a state-of-the-art space and a customer journey that feels considered from start to finish.
Integrated campaign
Getting consumers to swap their usual protein for duck in everyday meals. An 8-week social media competition put recipe kits on doorsteps, backed by print ads in Coles and Woolworths magazines, recipe videos and social advertising. Sales lifted compared to the previous three years, with brand awareness building through consistent content.
