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Beyond Blue
Industry
Health
Project type
Branding, Brand Guidelines, Training Guides, Worksheets, Art Direction
Before Blue is a trusted mental health solution for workplaces, powered by Beyond Blue. We stepped in to create brand assets, art direct photoshoots, craft illustrations and build a full visual guideline that makes it simple for internal teams to roll out print and digital materials — while staying true to the Beyond Blue brand.
Built on an already strong strategy by Matterworks, our work ensures clarity, consistency and flexibility across all communications.
Impact in the workplace:
• 7/10 participants reported improved mental health
• 50% boost in employee job satisfaction
• 94% said the program met or exceeded their needs
• 58% felt more engaged at work
• 72% showed improved mental health symptoms and workplace functioning
(PwC NewAccess Workplace Evaluation, 2022)
